Play Games24x7 - Manager - Product Marketing

Introduction

Play Games24x7 Pvt. Ltd. is the first online company to bring games of skill with cash prizes to the large, yet under-served Indian market in a fun, light-hearted and friendly setting. India's rich history and culture of games and the rapid growth of the Internet has presented us with a unique opportunity - the opportunity to bring to people across India games they have always loved and enjoyed, but don- t necessarily find the time or the friends to play with anymore. Competition, the joy of success and social connectivity form the backbone of our product. We kicked off this ambitious journey in 2009 with India's most popular card game - Rummy. Today, we are India's largest online rummy site (www.rummycircle.com) and millions of players visit us every month to play for free and for cash prizes. We are funded jointly by international venture capitalists and a hedge fund that has made significant investments in the past in some of the most successful Internet companies in India.

The Games24x7 Ethos :

At Games24x7 we are passionate about one and only one thing - providing the best possible playing experience to our players. We take immense pride in our work and believe that the best way to serve our players is by listening to them. We listen to the sound of every click that our players make or don't make when they are with us. We believe very strongly in experimenting, but in the true spirit of experiments, we insist that every new idea be either backed by data or be eventually provable by data.

Every experiment has at its genesis an idea. The Games24x7 idea hierarchy is flat and new ideas can come from anywhere, but every idea goes through the same process - vigorous debate, arguments, data validation, and every so often, from this grueling yet immensely satisfying process comes one addition to our product, operating or marketing strategy. This is the essence of life at Games24x7.

The Games24x7 Business :

- The Games24x7 business is powered by a proprietary multi-player tournament gaming platform. We currently host online multiplayer Rummy across multiple channels - Desktop Web, Mobile Web and an Android Native App.

- Despite the platform being feature rich in terms of its offering, we have barely scratched the surface. The plan is to build a state of the art gaming tournament platform into which games of all types can be seamlessly integrated from single player leader-board type games to multiplayer knock out tournaments, round robin tournaments etc. This multifaceted platform will also incorporate social features, and could easily be integrated with Facebook and other social networks. We have the makings of what will be an industry-changing product in our hands. We are confident that the gaming industry in India will be seen as pre-Games24x7 platform and post-Games24x7 platform by analysts in the future.

- We will continue to invest to incorporate new innovations and capabilities into the core platform to ensure that our players receive a world-class experience.

The Games24x7 Team Member

If you have boundless energy, are bubbling with bright ideas, are extremely hard working and have no problems taking a hands-on approach to your work, we are the right destination for you. While we value tremendously problem solving skills, we value even more problem finding skills. People who have risen the fastest in our company are those that have a keen eye for detecting critical business problems and then solving them. The Games24x7 work atmosphere is very amiable, and at the same time always charged with excitement. The dynamic nature of our business ensures that all our team members are able to see how their contributions benefit the business. We encourage our team members to take responsibility and grow into future leaders in our company and the industry

Product Marketing Team

What we do

Product Marketing Team is a bridge between the Marketing and the Product Teams. Our day-to-day life involves:

- Identifying the pain points in the user journeys

- Hypothesizing on approaches to solve the problem

- Setting up the A\B experiments to validate the approach

- Analysing the experiment data to understand the critical changes we observed in the user behavior

- Consolidating all the learning into a new Product Feature request and possible fixes in the Product Journey

- In addition to this, we also work with the Business Intelligence team to define and track the metrics to measure players- attributes critical to our business.

- While coming up with solutions, we closely work with UX, Brand and UI teams to ensure the best implementation of the solution that we propose.

- We also help the Campaign Team to optimize their campaigns with Landing Page Experiments and optimize in-product journey for the users coming from specific landing pages.

- We closely work with the Marketing Retention Team to study the behavioral attributes down the funnel to co-create the most exciting features.

Our Expectation

- Only a deserving product can expect to survive and the entire team at Games24x7 gives their heart and soul to create a truly engaging and enticing experience of our players. The testimonial to their effort is the increasing engagement with each new product feature going live. We operate at an unbelievable success rate with our features. We attribute this to our critical and data centric thinking. So when we win, we win and when we lose, we learn and win again.

- We are looking for someone who can deep dive into product journeys, analyse the drop points, find the best kind of incentive structure and critical interjections in the user journeys to make it more contextual and enjoyable.

What attributes we are looking for

- Deep sense of empathy - Understand our players- motivations and pain points

- Critical Thinking - Nothing is as obvious as it looks on the surface. There is always something more deep down which needs to be explored with critical thinking

- Data Centric - Data is the only proof. What data doesn- t support, doesn- t hold true.

- Confidence & Conviction - Even the greatest ideas need strong conviction

- Inquisitiveness - I won- t die unless I know this

- Always be pushing - To get things moving, you have to keep pushing

Core Qualification:

- 4-5 years of overall experience

- At least 1 year of experience working on data in a Customer Facing Business

- Exposure to the Product Development Cycle is a plus

- Graduate from IIT/NIT is a plus

- Good understanding for core metrics which govern a customer facing business

- Experience in Dashboarding & Visualization is a plus

- Excellent Communication Skill is a must - Concise & Precise