Play Games24x7 - Manager - Growth Marketing/Retention

Introduction

Play Games24x7 Pvt. Ltd. is the first online company to bring games of skill with cash prizes to the large, yet under-served Indian market in a fun, light-hearted and friendly setting. India's rich history and culture of games and the rapid growth of the Internet has presented us with a unique opportunity - the opportunity to bring to people across India games they have always loved and enjoyed, but don- t necessarily find the time or the friends to play with anymore. Competition, the joy of success and social connectivity form the backbone of our product. We kicked off this ambitious journey in 2009 with India's most popular card game - Rummy. Today, we are India's largest online rummy site (www.rummycircle.com) and millions of players visit us every month to play for free and for cash prizes. We have ambitious plans to build newer game products and cater to an ever expanding base of customers. We are funded jointly by international venture capitalists and a hedge fund that has made significant investments in the past in some of the most successful Internet companies in India. We will continue to invest to incorporate new innovations and capabilities into the core platform to ensure that our players receive a world-class experience.

The Games24x7 Team Member

If you have boundless energy, are bubbling with bright ideas, are extremely hard working and have no problems taking a hands-on approach to your work, we are the right destination for you. While we value tremendously problem-solving skills, we value even more problem finding skills.

People who have risen the fastest in our company are those that have a keen eye for detecting critical business problems and then solving them. The Games24x7 work atmosphere is very amiable, and at the same time always charged with excitement. The dynamic nature of our business ensures that all our team members can see how their contributions benefit the business. We encourage our team members to take responsibility and grow into future leaders in our company and the industry.

Who are we looking for?

Position Title: Marketing Manager (Retention)

Position/Role Description:

- Marketing Manager in Retention Team plays a critical role in retaining our existing and most loyal customers by performing a wide range of activities.

- Involved in formulating and executing the CRM strategy to drive traffic, retargeting, repeat purchase and cross-sell by working closely with the Revenue, Product, Tech and UX teams.

- Conceptualize marketing campaigns, craft messaging & build relevant workflows by segmenting the user base appropriately to identify opportunity areas in the user's lifecycle

- Lead the reporting, monitoring, tracking for the different campaigns & also publish appropriate performance dashboards.

- Drive and monitor A/B tests and data-driven experiments to strive for continuous improvement in campaign metrics.

- Effectively utilize all digital channels like FB, YouTube, push notifications, SMS & emails etc to target users with relevant and personalized communication

- Taking a customer first lens and ensuring the most relevant and engaging communication is sent out

- Stays abreast of and recommends mobile & email marketing best practices.

- Conceptualize optimum customer funnel flow and liaise with product teams to get the necessary implementation done

- Devise new segmentation strategy to drive strategic business interests

- Leverage data and analytics to understand user behavior and transaction patterns

- Study the game aspects, website features and player behavior to obtain a holistic understanding of the product.

- Take initiatives, identify pain points, improvement areas and work towards achieving a solution.

- Drive the team's efforts at organizing and managing offline events and tournaments.

- This role requires a high degree of stakeholder management and provides exposure across departments

Job Specifications:

[E - Expected] [D - Desirable]

- D - MBA in Marketing from a Tier 1 college.

- E - Excellent academic record, strong logical and analytical skills.

- E - More than 2 years of experience in marketing (preferably online)

- D - Should have experience with at least two among organizing promotional events, running new customer communication programs or running customer retention programs (preferably for a Mobile Product or a Mobile website)

- D - Ability to work with data and uncover insights into consumer mindset.

- E - Out of the box thinker and innovator.

- E - Excellent communication (oral and written)

Job Location: Mumbai or Bengaluru