Play Games24x7 - Chief Marketing Officer

Summary Job Description

In 2018 the gaming market in India generated over $500 million in revenues. With close to 400 people in its Mumbai and Bangalore offices, Games24x7 is India's largest gaming business today and is very well positioned to become the 800 pound gorilla of what will be a $2 billion market by 2022. The CMO will be a key strategic and operational contributor in Games24x7's India growth plan. The CMO will also play a critical role in Games24x7 international expansion plan.

Overview of Marketing at Games24x7

- In marketing, while there is no substitute for a deep understanding of user behaviour and creative communication ideas to appeal to users, marketing at Games24x7 works more like a science than an art. We are aggressive in taking creative and financial risks but we are equally aggressive in insisting that the impact of all new initiatives be measured scientifically.

- Part of this measurement happens at the macro level where the marketing team works very closely with our data science team to build models that help us understand not just the impact of direct marketing but also the impact of brand marketing.

- Most digital spend decisions at Games24x7 are made by machines and all new creative ideas are rigorously tested.

- The other part of measurement happens at the micro level where the marketing team does detailed product analytics work to understand how users consume our product and what that tells us about them. This approach has turned marketing at Games24x7 into one of the key drivers of product strategy.

Job Requirements

- We are looking for someone with significant breadth and depth of marketing experience.

- This is a person who excels in both their ability to operate a large in-house digital campaign as well as in their ability to conceptualize and execute brand campaigns.

- They should be creative thinkers that are capable of building brands of lasting value.

- They should have a solid understanding of digital media and should have managed an annual marketing budget of at least Rs. 100 crores.

- They should be logical and analytically rigorous in their approach to problem solving and must be at ease collaborating with statisticians.

- They must have a deep understanding of digital products which includes optimization of landing pages, new user journey and shopping cart - all instrumental parts of the product in driving conversions.

- They should be able to inspire, motivate and lead from the front, and be capable of managing multi-product marketing teams.