PlatinumRx - Head - Growth/Performance Marketing

About PlatinumRx:

PlatinumRx is on a mission to make chronic medications affordable. With a unique offering focused on high-quality, cost-effective substitutes, we're growing at a rapid pace, maintaining industry-leading CAC and retention rates, and delivering a seamless experience that encourages repeat usage.

Role Overview:

The Head of Growth is a pivotal role within our core team, responsible for leading and scaling both customer acquisition and retention initiatives.

Key Responsibilities:

New Acquisition:

- Performance Marketing: Lead app marketing efforts across Meta, Google, and affiliate channels to drive app downloads, increase sales, and achieve industry-leading CAC.

- Channel Innovation: Identify and activate new channels, partnerships, and BTL initiatives to attract and convert new users.

- Creative Funnel: Develop and optimize top-notch ad creatives that drive results in performance marketing.

Retention & Engagement:

- Customer Retention: Own retention as a primary metric, building loyalty and driving high repeat purchase rates.

- CRM & Lifecycle Campaigns: Use CRM platforms like Clevertap and MoEngage to create effective lifecycle journeys.

- Loyalty Programs: Design and scale refer-and-earn, subscription, and loyalty programs to increase engagement and repeat usage.

Leadership:

Team Building: Build and lead a solid growth team, working with product, ops, and support teams to enhance the user experience.

Qualifications:

- Experience: 3+ years in growth marketing, especially app marketing and CRM with a lot of comfort on MMP (Appsflyer).

- Analytical: Strong data-driven approach to optimize performance.

- Team Management: Experienced in leading teams and cross-functional collaboration.

Why Join Us?

- Impactful Role: Lead a key function driving customer acquisition and retention.

- Core Team: Be part of PlatinumRx's high-growth journey.

- Equity: Earn early-stage equity as we scale rapidly.