Planning Head - Marketing - Advertising Firm

JD :

- Liaise with clients to identify specific business problems and develop ideas.

- Communicate with colleagues within the agency, such as creatives and account managers, in the process of developing a campaign.

- Gain a comprehensive context for advertising strategies by analysing a range of information in great detail, including demographics, socio-economics and the market for the client's product and market share.

- Commission research from outside organisations to inform advertising strategies, using both qualitative methods, such as focus groups and structured interviews, and quantitative methods, such as demographic profiling and questionnaires.

- Meet the client to learn the background of the brand and advise on possible approaches to the target market;

- Provide the creative team with a clearly defined brief that contains concise information on the product, audience and strategy;