PlanetSpark - Senior Manager/Manager - Digital Marketing

Mission of the Role:

- Maximize ROI on marketing spends through a data-driven approach to achieve ROAS and CM3+ growth.

Roles and Responsibilities:

Marketing Strategy:

- Develop and lead the digital marketing strategy, including channel mix, campaign mix, and channel-level tactics.

- Conceptualize and create engaging video and static creatives.

Data Analysis:

- Analyze data across the marketing funnel and develop insightful dashboards using Power BI and Metabase.

- Use data to drive decisions and optimize marketing efforts.

Campaign Optimization:

- Hands-on optimization of campaigns on Meta and Google, focusing on ad copies, landing pages, audiences, and keywords.

- Innovate with product-led growth initiatives and growth hacking strategies.

Organic Growth:

- Drive initiatives to enhance organic and product-led growth.

- Focus on executing a few strategies exceptionally well to achieve high-impact results.

Requirements: Skills & Experience:

- Numerical & Analytical Abilities: Excellent numerical ability and data analysis skills.

Experience:

- 2-6 years in performance & growth marketing at a consumer internet company, with a proven ability to manage and scale performance marketing campaigns.

- Creative Thinking: Strong problem-solving skills and the ability to craft compelling marketing copies and videos.

Technical Skills:

- Familiarity with Power BI, Metabase, and hands-on experience with campaign optimization tools