PlanetSpark - Manager/Senior Manager - Conversion & Growth

Eligibility Criteria:

- Willing to work 6 days a week

- Willing to work in an early-stage startup and build everything from scratch

- MUST HAVE prior experience in a tier 1 consulting firm or the growth function of a consumer tech startup

- MUST HAVE excellent problem-solving and analytical abilities

- Relocatable/Working out of Gurgaon

Roles and Responsibilities/ Mission Statement:

The Manager / Sr Manager, Conversion & Growth is a key problem-solving role that combines marketing, product and sales. The incumbent will completely own one metric: conversion of leads. This will involve the complete ownership of user journey from lead to demo booking to demo class to sale.

1) Unlocking conversion levels

- Analyse the customer journey and identify levers for conversion

- Identifying unlocks for each lever

- Building strategies for implementing these unlocks

2) Landing Page Funnel

- Track conversions on a daily basis and own conversion metrics

- Own the entire product flow from lead capture to client conversion

- Run experiments and A/B tests to optimize conversion ratios at each step

3) Product Improvements

- Suggest product features before, during, and after the demo class to drive conversions

- Work closely with the technology team to get the product features executed

4) Demo class innovations

- Closely monitor class demos and ideate strategies for driving higher conversions through demo design improvements

5) Training

- Identify training gaps for the sales team and teachers

- Design and conduct live and recorded training sessions for teachers and sales teams

Ideal Candidate Profile:

- 3-7 years of experience in growth functions at a consumer tech business, preferably in offline to online conversion

- OR 3-7 years of experience at a tier-1 consulting firm

- Highly analytical and problem-solving bent of mind and a strong obsession with using a data-driven approach

- Ability to think of solving a problem from multiple levers such as product, sales and training

What are the behavioral attributes that we are looking for?

- A keen desire to drive the conversions through a product-first approach for a fast-growing Series A funded early-stage startup

- An apparent Founder's mindset i.e. A mindset where the person can own up product and shape it independently like a Founder