P&L Manager - Sales & Operations - D2C

This is a unique opportunity to work with a high growth D2C startup to help shape our online sales and presence.

You will be responsible for the D2C - P&L & Operations

Roles and Responsibilities:

- Responsible for brand website P&L (revenue, margins, profitability), and D2C operations (front-end + backend) along with tech and external partners.

- Own the growth function for D2C in terms of website CRO and enhancing the customer experience.

- Work closely with the performance marketing teams to drive quality audience to the website through paid (SEM, SMM, Influencer) and organic sources (SEO, referrals, etc.)

- Own the reporting and analysis for D2C channel: website analytics, product-market fit, pricing, monthly business pulse, etc.

- Top notch category management to ensure that channel has right assortment of products.

- Good control over content and creative with the ability to work well with marketing teams to define and guide the input and output.

Required Education, Experience and Skills :

- 1-3 years of experience as Digital Marketer, Growth Manager, Category Manager, etc.

- Strong stakeholder management skills as role will need coordination with multiple touchpoints (agency, e-com team, brand-com team etc).

- Strong understanding the D2C Tech Stack (Shopify, WebEngage, WABA, Google Analytics etc) and ad-platforms etc, with hands on experience.

- Strong understanding and experience of working with Google Analytics, A/B Testing tools and CRM

- Very strong data driven approach and first principle thinking.