PK Online - Digital Strategist/Social Media Writer

Company Profile :

PK Online (Erstwhile Percept Knorigin) is a leading digital media company operating in the vibrant digital advertising and content industry.

Some of the flagship products of the company include products like HelloTV, Cinecurry and Adchakra.Company is growing rapidly with more than 100 professionals operating out of its Gurgaon, Bangalore and Mumbai Offices.PK Online offers fulfilling work environment and excellent growth and career path to high performance candidates by systematic investment in personal and professional growth.

Position Details :

Key Responsibilities :

- Assist in implementing the editorial content strategy for Hello TV

- Act as a day-to-day editor to the content team, and assist in developing the brand's network of contributors,

- Ensure all content is accurate, relevant, timely and written and displayed properly meets all search standards.

- Ensure all content is consistent in terms of style, quality and tone of voice.

- Manage editorial calendars and coordinate the planning of content, including multi-platform content opportunities

- Serve as a representative for website best practices and strategy to key stakeholders and ensure their content strategy delivers a high-quality customer experience.

- Coordinate, manage, build, and optimize processes to ensure content development is completed in a manner that optimizes both efficiency and quality.

- Constantly test and measure existing content for relevance and results.

- Think strategically to identify categories of content that can be developed to grow our business.

- Drive innovation by staying current with technology, trends, and new ideas for content management and process improvements.

- Evaluate existing content/assets to determine whether they need to be retired, re-purposed or revamped for continued use.

Skills & Experience Required:

- B.A. degree in Marketing, Business or Communications, journalism or Public Relations required or equivalent experience.

- Experience in content development, campaign development or as a marketing generalist.

- Minimum 2 years of online editorial/content strategy experience for the web.

- Strong writing skills. Ability to research, write and edit content. Strong analytical and quantitative skills - analyze and make meaning out of data, translating that into actionable changes; always innovating, never satisfied with the status quo.

- Excellent communication, strategic thinking and creative problem solving skills.

Desired Results :

- Ability to manage multiple priorities in a fast-paced environment; work collaboratively with cross-functional teams; ensure high quality deliverables (attention to detail).

- Experience in search engine optimization, including effect use of taxonomy.

- Experience and ability to work within online content management systems.

- Experience in usability testing.

Parul Chikara
Manager - HR
0124 - 2649909