PivotRoots - Programmatic Manager

Programmatic Manager

- Managing all programmatic media buying campaigns for Advertisers (Display, Video & Mobile ads)

- Effectively communicate digital strategies and rational for tactical approaches for each campaign

- Execute, manage, and optimize online media campaigns and programs for clients (e.g. auction/exchange based performance media, audience-based buying, remarketing, etc.) while meeting or surpassing client performance expectations

- Develop, grow, and maintain relationships with clients through exceptional client service

- Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation for campaign launches

- Run reports and provide campaign performance insights during and post campaign

- Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities

- Work with media partners/ad tech firms (DSPs) to ensure accurate platform implementation

- Maintain relationships with publisher networks and sites to grow access to high quality inventory

- Troubleshoot issues on all pre-production and live campaigns, overseeing campaign QA process by developing and maintaining quality control procedures for campaign implementations

- Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance

- Manage all self-service aspects of our tech stack, DSP partners, ad-verification services, and 3rd party data providers

- Pay great attention to detail and focus on quality of results and assume accountability and ownership of campaign execution

- Understand and effectively communicate the teams value proposition, technology, and processes as related to the growth of current and prospective accounts

- Adopt established account management standards and program management best practices

Experience & Qualifications

- Master's degree or equivalent

- 2+ years experience in programmatic media buying

- Understanding of online ad formats and specs including video, mobile and native

- Experience working with DSPs and ad servers

- Understanding of RTB, private marketplace and programmatic direct

- Understanding of website tracking tags (Conversion and retargeting)

- Strong organizational skills and detail oriented

- Analytical thinking and quantitative skills

- Strong computer skills

- Provide exceptional customer service

- Ability to thrive in a fast growing, entrepreneurial start-up environment

Tools Knowledge:

- Double Click Bid Manager [Mandatory]

- Double Click Campaign Manager [Mandatory]

- Tube Mogul

- Trade Desk

- Media Math

- Sizmek

- Adobe Audience Manager

- Nielsen

- MOAT

- Integral as Science

- All Exchanges