PivotRoots - Group Head - Paid Media

Company profile:

PivotRoots summarize all data points across media, design and technology to provide our partners with simplified yet effective consumer-experience led digital strategies.

Company website: http://www.pivotroots.com/#slide1

Our clientele include:

Amazon prime, Disney, Spaces, Dr. Fixit, etc.

Our Core Pillars are:

- Making complex strategies simple yet effective

- Bridging ideas with technology & communication

- Creating an experience

Key Service Portfolio:

- Strategy & Consulting: Strategic planning, Media planning, User Experience Design, Performance marketing, Analytics & optimization

- Biddable Media: Search engine marketing, Display, Affiliate marketing, Mobile marketing, Social media

- Earned & Owned Media: Search engine optimization, Social media marketing, Content marketing, Data analytics, Website maintenance

- Experiential Marketing: Mobile app design, Web site strategic planning, Website development, Domain Hosting, Campaign Creatives

- Technology Led Solutions: Mobile app development, Single-view multichannel dashboard, Real time campaign monitor, Lead management

Perks, Benefits and Work Culture :

We are a passionate team working together towards the common goal of growth and innovation for the organization and ourselves. Along with Monthly Rewards and Recognition Programs, we also provide Health Insurance (Family cover) and adhere to a ZERO tolerance POSH Policy. Birthdays, Anniversaries and achievements of our employees are celebrated with great enthusiasm.

Every first Saturday of the month is working, which is when we usually organize interactive learning sessions and fun activities. And oh, the scrumptious Saturday lunch is on the house!

You- ll find that it's an exciting and vibrant place to work at, where you- ll connect with diverse and talented people. We look forward to you becoming an integral part of our team

Our aim is to enable you with the direction, support, and resources you require to be successful. PivotRoots is a place where you can make a difference, learn, and grow as you contribute and share in our mutual success.

Summary:

- The Group Head, Paid Media is expected to demonstrate strong consultative insights, internally and externally, and display the necessary leadership to drive Paid media campaign results.

- This role includes developing and managing effective delivery strategies based on client's business objectives.

- Detailed tasks include managing the strategy and planning of paid channels, managing the launch of each campaign, guiding the optimization to meet specified performance objectives, leading a team of paid media experts and managing client expectations and communications throughout the duration of the engagement.

Responsibilities:

- Develop a strong understanding of the client's products, competition, industry, marketing goals and objectives

- Act as the chief architect of the delivery strategy, testing strategy, forecast, and plan for key accounts within your category

- Analyze performance data and site analytics to develop insights for use in quarterly and annual business reviews

- Work on yearly, quarterly and monthly media plan with the client and internal teams. Ensuring targets are achieved for the same.

- Be responsible for all client budgets and ensure they are being spent effectively and as scheduled

- Closely manage project plans, launch plans, our scope of work, and delivery timelines to ensure each team is delivering on schedule and to specification

- Cross sell multiple media & non-media solutions to the client as per requirement

- Team Management, Lead team to achieve targeted performance KPIs and provide assistance including optimizations and campaign troubleshooting

- Coordinate strategies with internal teams to develop fully integrated campaigns as required.

- Collaborate with client teams and agency partners to ensure client goals are met. Maintain good relations with publishers / networks to ensure a positive imagery of the company.

- Provide support and recognition for your team and effectively foster teamwork that drives motivation and retention

- Participate in the training, individual development, on-boarding and mentoring of staff. Ensuring team members complete requisite adwords / facebook certifications / trainings necessary to hone their skills.

- Actively contribute to corporate initiatives, automation projects, process changes, and roll-outs

- Stay current with industry trends, best practices and discusses potential impact with team on client work

- Create POVs, best practices, and assist in developing process documents

- Maintain positive relationships with search engines, understand search engine services, capabilities, and requirements

- Provide support to Finance Department for billing and search engine invoicing

- Devising digital marketing strategies for new business pitches

- Proactively identifying, recommending & developing business opportunities on digital for existing clients

Requirements:

- Minimum of 6 years of experience in Digital Marketing

- Must have worked on multiple media channels - Search, Social, Display, Programmatic /Affiliate (atleast 3)

- Has good communication skills and conviction

- Highly informed and thoughtful perspectives on Digital Media overall.

- Ability to adapt brand expression and campaign strategy to relevant Digital channels

- Working knowledge of relevant tools like AdWords, Analytics, Adobe (Omniture), ComScore, Similar Web etc.