Piramal - Senior Chief Manager - Consumer Insights - IIM/ISB/MDI/FMS

JOB OVERVIEW:

The incumbent will be responsible to provide leadership to his / her team which entails providing vision & direction, set & drive team's agenda, build consumer insights to drive marketing strategy. Develop & execute strategies that improve customer experience and drive growth. Focused approach towards Consumer relation management (CRM) and consumer insights strategies.

REPORTING STRUCTURE:

- Will report to Head of Marketing

Team size: 2

QUALIFICATION:

- Full time MBA in Marketing from Premier B School

EXPERIENCE:

- 10 to 15 years of experience across Insight & research function at an agency & client side.

- At least 3 - 5 years exp at client side in a mid to large OTC / FMCG non food); experience in personal care segment

Team handling:

(1 st pref Insight Lead or manager insights in a mid to large employer)

- MUST have worked across the spectrum of research methodologies and insighting (product, price , communication, concept, Nielsen RMS, IQVIA, Household panel)

- Worked on insight to action projects leading to a business outcome; exhibits high level of maturity and ability to manage senior stakeholders

- Knowledge of CRM & Analytics (good to have)

CRITICAL QUALITIES:

- Ability to interpret, draw insights and develop actionable recommendations

- Strong customer focus and proactiveness ; Recommend improvements in work processes

- Displays maturity and creative problem solving skills in handling crisis