Piramal - Lead/Manager - Marketing

1. Job Details :

Job Title : Marketing Manager

Reporting to : Head of Marketing

Company : Piramal Realty

Division : Realty

Location : Mumbai

Department : Marketing

2. Job Purpose :

To manage assigned brands / destinations to maximize all revenues and profitability through the development and execution of growth-oriented, customer-centric marketing strategies.

3. Job Dimensions :

Direct Reports: 1

Total number of Staff: 1

Financial Dimensions: TBC

4. Key Accountabilities :

- Implement a marketing strategy that is aligned with the overall Piramal Realty marketing objectives.

- Implement assigned brand plans and budget to meet revenue and profit targets.

- Implement brand/project/destination strategies to maximize profitable sales for each customer segment, identify new growth opportunities and enhance customer satisfaction.

- Build and manage relationships with advertising agencies, vendors and suppliers.

- In conjunction with CRM, build and manage effective relationships with customers and identify specific initiatives that improve the overall customer journey and overall retention.

- Ensure that agreed formal briefs are provided to Marketing Services & External agencies for all relevant marketing activity.

- Work with Development and Sales to ensure that optimal product characteristics by consumer target segment are jointly agreed for each project.

- Achieve the standards that are established in KPI's / KRAs.

- Support senior management in achieving the desired project / destination ROIs as per the business plan.

- Maintain standards and guidelines for external marketing communications for assigned brand group.

- Train, develop and motivate subordinates.

5. Key Performance Indicators :

- Unit Sales / Revenues / Profitability.

- Qualified Leads.

- Effective management of external agencies and suppliers.

- Marketing ROI.

- Market share.

- Effective external communication (through survey results).

- Participation in media and other events.

- Effective digital marketing presence as judged by analytics.

- Adherence to Corporate budgets, timelines, and guidelines.

- Effective relationships between Piramal Realty and property owners / purchasers.

6. Key Interactions :

Internal : Piramal Realty

- Marketing Services

- Market Research & Insights

- Brand & Rera Compliance

- Project PR

- Sales

- Development

- CRM

- Legal, IT, HR

External :

- External Communication Agencies.

- External consultants.Industry bodies/peers.

7. Qualifications, Experiences, Skills :

Minimum Qualifications and Knowledge : Graduate Degree, preferably Marketing or Digital Marketing. Post Graduate advantageous.

Minimum Experience (number of years) : 6 - 9 years experience in Marketing with a minimum of 3 years in a senior position

Job-specific Skills/Complexity :

- Demonstrated skills, knowledge and experience in the development and positioning of brands

- Experience in strategic planning, leadership, team/people management, and driving change.

- Experience in providing leadership with cross-disciplinary internal / external teams

Ability to :

- Achieve high results in brand awareness and recognition (based on survey conducted by third parties).

- Increase market share.

- Manage marketing costs as a percentage of sales.

- Be innovative and creative.

Core Competencies:

- Execution & Delivery : Result oriented, ensures operational excellence in areas of responsibility and delivers best results. Takes active ownership of problems and provides timely and result focused solutions. Remains outcome-driven.

- Accountability : Takes ownership of responsibility and be responsible for the consequences of work output.

- Team Work & Collaboration : Fosters a culture of trust, collaboration and support. Works collaboratively both within one's own function and across functions to achieve Piramal Realty goals.

- Effective Communication : Exceptional English language skills. Communicates clearly and effectively (both verbal and written). Communicates timely and responsively. Seeks feedback and provides feedback. Encourages open discussion and dialogue.

- Innovation : Drives self and encourage others to actively look beyond boundaries for new insights and opportunities for success.

- Customer Service Orientation : Develops and maintains strong external and internal customer relationships by identifying and anticipating customer needs and responding to them by maintaining long term relationship.