Piramal - Digital Manager - Consumer Products Division

Company - Piramal Enterprises Ltd (Consumer Products Division)

Designation - Digital Manager

Location - Mumbai

JD -

Essential

Qualifications MBA from good institute with relevant work experience

Experience - Minimum 4-6 years at reputed digital agency

- Computer Educational background

- Strong technical knowledge,

- Should have handled similar role in other organization, managed organization and brand digital, social footprint

Preferred age group: 27-32 years

Brief Job Description :

- Manage company and brand website strategically in line with the brand initiatives. Update them with key initiatives and increasing traffic to brand websites. Improving the user experiences, design, and content update working with brand team at regular interval to make the site more user friendly, etc. Provide expertise in the area of Digital Media for Piramal brands

- Plan and execute all ORM, Web, SEO/SEM, marketing database, email & inbound marketing, key word search, social media and display advertising campaigns bring the best cost-benefit optimization. Measure and report performance of all digital marketing campaigns, and assess against goals. Strategize and execute marketing on Social Media by optimizing budgets, testing, monitoring spend, analyzing returns and highlighting variances & corrective actions

- Collaborate with HR for ensuring that the organization is represented to prospective/potential employees in the best possible way on social and digital media like FB, Twitter, Linkedin, website etc. Drive HR agenda on social and digital world by working closely with HR Team. Creating, Updating and Reviewing Consumer Product footprint on digital and social media

- Recruitment and maintenance of media partnerships with digital and social media companies so that it benefit our brands. Manage Digital PR and relations & Assist in the preparation and drafting of various communications (email, social media, blogs, etc. and driving its execution)

Critical attributes / qualities - Entrepreneurial

- Planning skills, Attention to details and execution bias

- Highly creative, problem solver

- Stakeholder management to drive digital strategy & execution without falling into cracks of multiple departments. Getting things done from stakeholders who don't report to him/her

- Energetic, Positive outlook

- Outward orientation, learner, bring in best practices

Meenakshi