Piramal - Customer Marketing Manager

Job Description :

Drive Key Business Agenda through the implementation of PMO & Bandhan Programs :

- Plan & deliver business objectives through PMO and Bandhan activities

- Monthly & Annual PMO and Bandhan execution planning and review

- Driving execution through regular review processes along with ZBMs

- Define success metrics for on-ground activations and channel programs and track performance on same

- Driving visibility through feedback mechanisms developed on the basis of retail audit

- Ensuring seamless pay-out to retailers and wholesalers on time

- Maintaining TAT on issue resolutions for retailers and wholesalers regarding pay-outs of PMO and Bandhan program

- Drive in-market execution of SD pilots, projects in coordination with field team; capture learnings and build plan for scale-up

Generate Market Insights :

- Understand industry norms of display initiatives, hotspots in retail outlets and create a playbook of best practices of in-shop visibility

- Understand and benchmark wholesale initiatives across industry and create benchmarking and best practice adoption plan

- Build upon market insights and develop action plans basis channel, geography and brand task

- Conduct review analysis presentations to SLT in sales and marketing to highlight relevant success stories or intervention needs

People Management and Development :

- Liase and work along with retail audit agency for ensuring a diligent review process before pay-out

- Work along with marketing team to ensure adequate display material availability and execution

- Collaborate with agency partners and training team to organize training sessions for third party merchandisers