Piramal - Chief Manager - eCommerce/Marketplace

BUSINESS: Piramal Consumer Products Division

JOB OVERVIEW:

This position is responsible for closely working with Area managers team, marketing/brand team and other stakeholders for managing individual chains/accounts/regions for driving sales of Modern Trade division. Key responsibilities will include Planning, Off-takes , Relationship development, Team Management

KEY STAKEHOLDERS: INTERNAL

HR, Area Sales Team, Business Training, Commercial officer & Sales Operations Manager, HO Support functions, Supply chain

KEY STAKEHOLDERS: EXTERNAL

Modern trade chains, Distributors

QUALIFICATION:

Any Graduate with MBA / PGDBM degree

EXPERIENCE:

- Minimum of 8to12 years of experience in handling online channels with reputed FMCG/OTC

- Must have worked with some key known brands in E-Com Space

Key Roles/Responsibilities:

Planning

- Developing the Sales and Marketing plan for ecommerce for assigned portfolio.AOPandQOP

- To initiate and manage all margin negotiations

Off-takes

- Ensuring Monthly, Quarterly and Annual Off-take

- Engage consumer with right product mix, consumer pricing, promotion vis- vis competition

- Own new launches and performance by listing in time, visibility campaigns,off-takes

Relationship Management

- To ensure monthly, quarterly and annual sales action plan(JBP) is aligned and closed with the channel partners along with marketing plan

- To handle all margin negotiations, TOT closure,revenue,campaign planning and collections.

- To work closely with support teams(Finance,Marketing,and SCM) and ensure adherence to processes

- Managing the relationship with market place marketing agencies to develop strategy

- Ensure adherence to TOT by both e-commerce team and portal

Monitoring and reporting

- Ensuring Monthly, Quarterly and Annual Primary sales through KAM

- Monitor and Analyse business performance versus plan; Sales, Expenses, New Listing, Margin, Forecasting Accuracy

- Budget allocation to team

- Monthly review and develop action plans for performance

Campaigns on AMS and FK account

- Plan marketing activities

- Maintain and Manage yearly calendar of activities/campaigns

- Ensure campaigns creation and execution in time

Performance measurement of investments

- Deliver the planned out come and ACOS/ROI attributed sales

- Control and efficiently deploy budget for brand building across the portals

- Intervene to change campaigns/bidding as per competition activities keeping budget under control

Advertisement innovations to drive performance

- Observe evolving marketing trends on ecommerce and experiment to maximize the returns on investments

Insights from performance of promotions and advertisement

- Track performance of marketing activities/campaigns across the portals

Reporting to: General Manager ECommerce