Piramal - Brand Manager - OTC/Personal Care/FMCG

Position : Manager - Brand Building

Band : Grade 2

Function : Marketing - Brand Building

Location : Mumbai

Reporting To : Chief Manager - Product Category

Direct Reportees : None

Interfaces Media, Trade Activation, Innovation, Business development, Supply Chain, Sales, market research

Essential :

- Qualifications MBA in marketing from OTC, Personal Care / FMCG

- Brand Management Exp : 3.5 yrs+

- Not more than 30 yrs of age

- Should have exposure to NPD, activation's, media planning

- Should have exposure to consumer Communications.

- 1 year Sales Experience Preferred.

Brief :

Job Description :

- Plan & deliver business objectives for the brand(s) assigned

- Develop & implement marketing plans which addresses brand requirements - short term & long term

- Lead and generate strong consumer insights, to NPD and powerful communication for the brand.

- Conceptualize & implement 360 marketing programs.

- Handling (Advertisement, media, research, activation) agencies for timely execution of task given and ensure compliances and metrics.

- Monthly & Annual BTL/ ATL input Planning & Monitoring

- Regular Monitoring of the brand key parameters and off take trends to ensure better planning.

- Interface with internal stakeholders, supply chain, packaging, finance, legal, technical & customer complaint cell to ensure smooth functioning.

- Lead & generate MIS on brand(s) assigned, category, competition and trade at regular intervals so as to result in effective brand management.

Critical attributes / qualities :

- Analytical skills, planning and execution, communication and presentation skills