PIQUOTA - Senior Manager - Paid Media - Programmatic Segment

Paid Media Manager (Programmatic)

Job Description:

- We are seeking an experienced Senior Paid Media Manager (Programmatic) to join our dynamic, fast-paced boutique creative social and digital agency, supporting work for a leading health and technology client.

- You will be responsible for developing data-driven programmatic media strategies to meet business objectives while managing campaigns across CTV, display, and audio inventory sources.

Key Responsibilities:

- Lead programmatic media planning with a focus on audience targeting, segmentation, flighting, and budgeting, ensuring alignment with client KPIs.

- Manage execution and build out of campaign plans on platform, including establishing Private Marketplace (PMP) and Programmatic Guaranteed (PG) buys.

- Analyze performance data, delivering clear insights and actionable recommendations to optimize programmatic campaigns.

- Own budget tracking and allocation across all platforms, ensuring efficient spend and pacing.

- Collaborate with internal teams on campaign strategies, reporting, and goal alignment.

- Provide strategic creative guidance for ad development to maximize campaign performance.

- Build and nurture relationships with ad networks, technology vendors, and partners.

- Stay current with programmatic best practices, platform updates, and emerging media innovations.

- Maintain a deep understanding of the digital ecosystem, including programmatic channels.

Qualifications:

- 1-5+ years of experience managing programmatic campaigns, including hands-on use of DSPs, with experience managing paid social campaigns on platforms such as Google, Facebook, TikTok, X, etc.

- Client-facing experience, with proven ability in storytelling, reporting, strategic planning, and campaign performance management.

- Proficient in analyzing programmatic performance data and optimizing campaigns based on insights.

- Excellent time management and multitasking skills in a fast-paced environment with tight deadlines.

- Strong attention to detail with demonstrated analytical skills.

- Exceptional verbal and written communication skills.

- Enthusiastic, data-driven, creative, and committed to staying on top of digital media trends.