Pidilite - Team Head - Field Marketing

- The position of Team Head - Field Marketing will be responsible for monitoring and reviewing the field marketing organization and will be responsible for execution and management of the field marketing initiatives.

Other responsibilities include:

- To Develop the organization capability of field marketing team and provide guidance to Regional Market Development Managers

- To work with corporate marketing to develop suitable digital strategy to engage with consumers and endusers on the web and mobile phones using the endusers data base

- Lead the Point of sales initiatives such as Dealer boards, flanges, inshop display units/ merchandising tools and provide support the brand team in development of suitable merchandising themes

- Lead the development of various collaterals relevant for end users and bring suitable innovation in this area. Also develop gifts inventory to be able to offer in various demand generation/ competition counteraction initiatives