Pidilite Industries - Assistant Manager - Event

1. Exhibitions & Events

a) Spearhead the organization's event and tradeshow strategy, including but not limited to identifying key events, internal team training for attendees (product pitch, demos, etc.), maintaining pre- and post-show communication and event attendance

b) Negotiate and execute contracts for large- and small-scale events

C) Work with an in-house designer to ensure event display accurately represents the ACME brand

d) Coordination of BTL activities and events eg Contractor meets, Brand promotion activities, etc

e) Display center (Studio & SIS) across the metro for Visibility with improvement in Design and functionality of the Studio

2. Brand Visibility

a) Installation of Shop boards/In shop branding & other visibility elements as per defined standard in required markets

b) Exploring new media options to improve the Aesthetics with Speed/ Premium / Cost efficiency/ Innovation

c) Customized Display installation at dealer locations across India with continuous improvement in design

d) Display center (Studio & SIS) across the metro for Visibility with improvement in Design and functionality of the Studio

e) Competition report on Visibility, training analysis etc. to be shared twice a year

3. Market Insight & Handling Marketing Budget

a) Competition report on Visibility, training analysis, etc. to be shared twice in a year.

b) Marketing Budget tracking and Insight to management on Budget v/s spent situation to be done Monthly

c) Innovation in field marketing modules. Implement innovative, premium elements