Pidilite - Branch Manager - Roff

- Responsible for guiding & leading the cluster team for all Sales & Market Development activities

- Responsible for value sales achievement and sales of each of the focus products for Retail Vertical in defined geography.

- Lead team of TSIs and CMDIs/BDEs to ensure that Overall Sales & Key Product Group sales across - Cluster, Territory, WSS Territory are robust and in line with the cluster plans.

- Lead team of CMDIs and work with ZCDM to ensure the market development and demand generation modules are delivered as per plan

- Review the performance of the team, guide and develop team members through working side by side with them in the market

- Drive corrective plans in overall low base WSS TTY and in zero billing WSS TTY (regular and competency)

- Drive performance in product-wise exception ttys.

- Drive implementation of DRCP in all clusters and achieve set bench marks with respect to DRCP adherence, productivity and range selling.

- Implement Marketing plans for New Product Launch & Re Launch along with RMDM/CMDI

- Develop the MDP along with CMDI/BDEs in line with the Key Product Growth strategy, ensure implementation of the same and provide feedback

- Responsible for Good Dealer relationship management

- Wss / Channel Management a) Responsible for optimizing Distribution network through judicious expansion and consolidation in consultation

- Address WSS / Competency gap. Timely settlement of wss claim & wss discontinuation.

- Conduct MRM /prepare for IRM as per guideline, track performance against identified key indicators

- Undertake proper forecasting of new products and regularly review sales of slow moving products.

SPECIFIC CANDIDATE PROFILE

1. Retail sales & channel development experience

2. Managing a team of retail sales and field marketing

Industry- Ceramics, Sanitaryware & Tiling