PickMyWork - Marketing Role

About PickMyWork:

- PickMyWork is a dynamic gig platform that empowers businesses to acquire new customers and enhance customer engagement.

- We leverage a pay-per-task model and a network of skilled, unemployed youth to deliver impactful results.

- We're on a mission to revolutionize the way businesses connect with their customers and provide opportunities for young people to thrive.

The Role:

- Are you a creative and analytical marketing whiz with a passion for innovation? Do you thrive in a fast-paced environment and enjoy staying ahead of the curve? PickMyWork is seeking a talented Marketing Associate to join our growing team in Gurugram.

- In this role, you'll play a pivotal role in crafting and executing strategic marketing campaigns that drive brand awareness, engagement, and user acquisition.

Responsibilities:

- Conduct market research to identify new customer segments and growth opportunities.

- Manage PickMyWork's social media presence across all platforms, including identifying and collaborating with relevant influencers.

- Partner with internal teams (e. , agencies, business development) to optimize marketing strategies and achieve their goals.

- Develop and execute engaging marketing campaigns across various channels, including social media, content marketing, and email marketing.

- Create compelling marketing materials, such as brochures, newsletters, and social media content (including reels and video content).

- Maintain meticulous records of marketing metrics and analyze data to evaluate campaign performance.

- Leverage data insights to identify trends, refine strategies, and propose innovative ideas to enhance brand marketing and exposure.

- Implement SEO best practices to improve organic search visibility.

Qualifications:

- Master's degree in Marketing, Business Administration, or a related field (preferred).

- Minimum of 1 year of experience in a marketing role.

- Proven track record of developing and executing successful marketing campaigns across various channels.

- Proficiency in Canva for creating visual content.

- Strong social media expertise, with experience managing multiple platforms.

- Ability to conceptualize and create engaging video content (e. , reels).

- Keen eye for trends and the ability to translate them into engaging marketing initiatives.

- Working knowledge of SEO principles and best practices.

- Excellent communication and interpersonal skills, with a collaborative approach.

- Adept at using marketing analytics and reporting tools.

- Strategic and creative thinking with a problem-solving mindset.

- Strong organizational skills and a meticulous attention to detail