Pickingo - Senior Manager - Marketing & Brand Strategy

Job Responsibilities :

Merchant Marketing :

- Design & execute effective campaigns with attractive creative & pricing models to achieve ROI Objectives.

- Undertake ongoing analysis and review of performance of products, channels, segments and regions to assist in identification of relevant trends, key issues and/or opportunities

- Work with the Sales team to develop promotional initiatives to profitably increase market share within budgeted cost parameters.

- Initiate & monitor competitive product development & communication activities and to actively share key findings internally.

Brand Creation :

- Developing strategies for gaining market share and price premium over competition

- Applying deep understanding of all customer groups (External: Merchants, platforms, consumers. Internal: Board, key recruits, potential employees) to building insightful communication and programs

- Represent the voice of the brand within the organization and especially at the company leadership level

Communications management and PR :

- Conceptualize and execute events, stories, case studies etc. to ensure organization views, developments reach the target audience in a right manner, through a right channel and at the right time.

- Build and maintain media repository across Delhi & NCR, Mumbai, Bangalore and other top cities. Increase reach and engagement depth beyond current set of relationships both with the media houses as well as the journalists/editors

Digital Media Management :

- Manage pages. Handle all social accounts, manage and monitor digital conversations professionally and efficiently.

- Content creation and management.

- Create (or collaborate for) content that is powerful, effective and reflective of the brand. Lead process mapping. Use the platform to connect with, support and develop our product pipeline

Team Building :

- Form our Marketing, PR and Design team roadmap for next 6-9 months.

- Work closely with HR to recruit team members and form a team structure for Design, PR and Marketing Teams.