Pibit.ai - Product Marketer

About Pibit.ai:

Pibit.ai, a Y Combinator-backed startup, is transforming how insurers analyze loss-run data.

We empower insurance carriers and MGAs to turn complex loss-run information into actionable insights-helping underwriters assess risk more efficiently and accurately.

Our technology eliminates manual data entry, enhances underwriting precision, and delivers insightful loss summaries that drive better decision-making.

With rapid adoption across the industry, we're now scaling our marketing efforts to fuel further growth and brand awareness.

What You'll Do:

Product Positioning & Messaging:

- Develop clear, compelling product messaging that highlights Pibit.ai's value proposition.

- Create sales collateral, one-pagers, and presentations to support GTM teams.

- Work closely with the product team to translate technical capabilities into customer benefits.

Demand & Lead Generation:

- Plan and execute multi-channel campaigns (email, paid media, content syndication, LinkedIn, etc.

- Identify new channels and tactics to increase brand awareness and lead flow.

- Develop targeted email sequences and nurture campaigns to engage prospects.

Funnel Optimization & Lead Scoring:

- Own and optimize the entire marketing funnel from awareness to conversion.

- Implement lead scoring frameworks to qualify and prioritize leads for sales teams.

- Track key funnel metrics and improve lead-to-opportunity conversion rates.

- Run A/B tests, optimize landing pages, CTAs, and other digital assets to enhance engagement.

- Use data and analytics to refine strategies for each stage of the funnel.

Content Marketing & Sales Enablement:

- Write high-quality content, including blog posts, whitepapers, case studies, and website copy.

- Develop engaging product-focused content that educates and converts prospects.

- Build and maintain a library of marketing resources that drive pipeline growth.

- Work closely with sales to create content that supports lead conversion.

Industry & Competitive Research:

- Monitor market trends, competitor activities, and customer insights to refine messaging.

- Gather feedback from customer conversations and incorporate insights into marketing materials.

- Secure analyst relations and PR opportunities (Gartner, G2, industry reports).

What You Need:

- 5+ years of experience in product marketing, content marketing, and demand generation (US market experience required).

- Strong background in funnel optimization, lead scoring, and sales enablement.

- Hands-on experience with marketing automation tools (HubSpot or similar).

- Excellent copywriting and storytelling skills.

- Experience working in B2B SaaS or Insurtech is a plus.

- Strong analytical mindset with the ability to use data to drive decisions.

- Comfortable working in a fast-paced startup environment.

Bonus Points:

- Prior experience sitting in on client calls to gain market insights.

- Hands-on experience managing analyst relations and securing industry recognition.

- US event experience is a plus but not required for this role.

Why Join Pibit.ai?

- Right time, right place, right people - Join a rapidly growing company with massive potential.

- Work hard, party hard - An energetic team that knows how to have fun while driving impact.

- Direct collaboration with the founding team - Learn from leaders with experience at top-tier companies.

- Competitive salary - Get rewarded for the value you bring.

Additional Details:

Experience: 5+ years.

Time Zone: US (Night Shift).

Location: Onsite only (No remote work available).

Pibit.ai is an Equal Opportunity Employer.

We celebrate diversity and believe that every perspective powers our success.