Pibit.ai - Generalist Marketer

About Pibit.ai:

Pibit.ai, a Y Combinator-backed startup, is transforming how insurers analyze loss-run data.

We empower insurance carriers and MGAs to turn complex loss-run information into actionable insights-helping underwriters assess risk more efficiently and accurately.

Our technology eliminates manual data entry, enhances underwriting precision, and delivers insightful loss summaries that drive better decision-making.

With rapid adoption across the industry, we're now scaling our marketing efforts to fuel further growth and brand awareness.

What We're Looking For:

Pibit.ai is hiring a Generalist Marketer to build and execute marketing initiatives, to drive events, brand awareness, lead generation, and customer marketing.

This role is perfect for a hands-on, strategic marketer who thrives in a fast-paced startup environment and can balance content marketing, product marketing, event planning, and demand generation.

If you love crafting compelling narratives, launching high-impact campaigns, and working closely with sales to drive business growth, we want to hear from you.

What You'll Be Doing:

Content & Product Marketing

- Develop and execute content strategies-including thought leadership pieces, case studies, blogs, one-pagers, and product messaging.

- Work with sales and product teams to refine positioning and sales enablement materials.

- Own the creation of marketing collateral that supports outbound campaigns and customer engagement.

Events & Community Marketing:

- Lead Pibit.ai's presence at major US insurance industry conferences, handling everything from logistics to engagement strategy.

- Plan and execute micro-events (private dinners, networking meetups) to foster relationships with underwriters, carriers, and brokers.

- Build and nurture an engaged community through targeted outreach and valuable content.

- Amplify events and community initiatives through media while securing industry recognition via PR and analyst reports like Gartner.

Demand Generation & Sales Support:

- Execute targeted demand generation campaigns to drive high-quality leads.

- Align marketing with sales to ensure a steady pipeline of prospects.

- Support ABM (Account-Based Marketing) initiatives with strategic content and outreach.

Full Funnel Reporting & Nurturing:

- Monitor and report on marketing funnel performance, building dashboards that provide actionable insights.

- Leverage data to identify trends, segments, and optimization opportunities across the GTM team.

- Craft targeted email campaigns to engage different CRM segments and convert warm leads into demo-ready opportunities.

What You Need:

- 5+ years of US experience in content marketing, product marketing, lead generation, and campaign optimization (preferably within B2B SaaS).

- Startup experience: comfortable operating in a fast-paced, high-growth environment.

- Experience in organizing and executing industry events, including conferences, executive dinners, and networking meetups.

Strong skills in:

- Marketing automation tools (HubSpot or similar).

- Google Analytics & Tag Manager for performance tracking.

- Copywriting, UX, and design-the ability to craft compelling messaging and optimize the user experience.

Bonus Points:

- Experience traveling to the US for industry events.

- Prior experience sitting in on client calls to understand market needs and pain points.

- Experience managing customer communities and engagement programs.

Why Join Pibit.ai?

- Right time, right place, right people - Join a rapidly growing company with massive potential.

- Work hard, party hard - An energetic team that knows how to have fun while driving impact.

- Direct collaboration with the founding team - Learn from leaders with experience at top-tier companies.

- Competitive salary - Get rewarded for the value you bring.

This Is a High-Impact Role:

- Your work will directly influence our ability to generate demand, engage prospects, and drive revenue growth.

- If you're a Generalist marketer who thrives on pipeline generation and campaign execution, this could be the perfect opportunity for you.

Additional Details:

Experience: 5+ years.

Time Zone: US (Night Shift).

Location: Onsite only (No remote work available).

Pibit.ai is an Equal Opportunity Employer.

We celebrate diversity and believe that every perspective powers our success.