PI Industries - Manager - Digital - Agri

Overall Position Summary:

- The digital manager will be responsible for charting out and executing PI's journey towards better digital maturity. She/he will have to achieve the same through a 2-speed process:

Tactical (Short to Mid term): Implementation of the initiatives planned (project manage) and ensuring business impact of the running systems (connect system processes to business KPIs)

Strategic (Mid to Long term): Observe business and technological trends playing out in the agri-adjacent value chain- and design investment thesis around them.

- The role requires extensive cross functional coordination and interface with partners & vendors in digital/ analytics/enterprise IT systems. The role in itself is an individual contributor.

PI's Digital roadmap & Agtech scenario

- Digital is a stated core capability for PI- and hence is a priority management focus area by way of capital investments and leadership efforts. The envisaged Digital CoE (center of excellence) will be entrusted to not just accelerate the current business levers, but also activate new digital-first business models.

- Agriculture usually follows other consumer segments with 5-10 year lag; there is a strong probability of the tech inflection point in Indian agriculture over the next 3-5 years. Agtech at scale will be a major lever for enabling new touchpoints for India's 100mn+ farmers.

Who should consider this role?

Product managers in the SaaS/ ITES domain who would want to work with an established and fast growing product led company- where digital creations directly impact business results

Consultants from Technology consulting background who would want to co-create digital solutions with business teams, and see them to tangible impact

Digital mangers from Agri/ agri-allied sectors who would want to join one of India's fastest growing and differentiated agri inputs company, with potential to create industry first solutions.

Educational Qualification

- MBA from a reputed B-School.

- Graduation preferably with IT/ CS specialization

Experience

- 3-5 years of experience, with minimum 3 years in Product/Project management experience

- SaaS Product/ Tech Consulting/ Agri Inputs / Agro Allied Industries

- Should preferably have been a part a Digital transformation office previously.

Key Responsibilities:

- Leading digital capability analysis and assessment towards executing the digital strategy, including competitive benchmarking of the organization's digital assets and defining the to be state based on within category and cross- category leading practices

- Incorporating new ideas in technology and digital applications from outside their traditional industry structures and conventions to generate competitive differentiation as part of the digital strategy formulation

- Design multi-channel consumer (Farmer) experience across the journey (awareness - > research & evaluate - > purchase - > use - > advocate). Identify metrics for the same, and measurement mechanisms (source / definition)

Operational

- Partnerships & Ecosystems

Digital Partner Onboarding: Internal and external expansion of digital partner network

New launches: Ensure seamless implementation of new technology platform launches in collaboration with external vendor

Launch initiatives: Drive effective roll-out of planned launches in collaboration with function heads to allow for better preparation and quicker adoption

Feedback: Take regular feedback from users about quality of technology and take action as appropriate

- Continuous Improvement

Customer connect through digital touchpoints: Initiatives for better customer connect, better digital outreach among customers and enhanced data quality

Internal application of new digital tools: Continuous improvement initiatives using digital technologies in collaboration with other function heads

Progress Review: Review progress and effectiveness of all implemented initiatives

- MIS & Reporting

KPI Measurement and Tracking: Define, track and publish to relevant stakeholders performance of key metrics for Digital

Reporting: Provide regular updates and Ensure accuracy and updation of dashboards