PI Advisors - VP/AVP - Digital Marketing

Digital Marketing - FinTech Startup - VP/AVP

About Us:

Pi, India's First SuperMoney App, is a fintech startup providing financial advisory and wealth management services to retail clients. Pi is founded by Rakesh Bhunatar, a former Investment Banker with a decade of experience with top financial services companies in India. He is an IIT/IIM alumnus with a CFA- charter and has an extensive experience in fundraising through capital markets, private equity and M&A.

Role and Responsibilities:

- T-shaped marketer who can handle multiple marketing efforts of the startup and develop marketing strategies that align with the organization's business goals

- Manage and execute campaigns across various digital channels, including email, social media, search engines, influencers, and display advertising and others

- Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)

- Conduct market research and analyze trends to identify new opportunities and improve campaign performance

- Design, build and maintain our social media presence

- Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize the user experience

- Stay up-to-date with emerging digital marketing trends and technologies

- Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising

- Evaluate emerging technologies, provide thought leadership and perspective for adoption where appropriate

- Proficient in marketing automation tools

- Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)

- Strong project management skills

Qualifications and Education Requirements:

- 2 years full time MBA in Marketing

- 4-10 years of relevant work experience

- Client facing personality and industry network are desirable

- Strong interpersonal and effective communication skills (both written and verbal)

- Good team-working skills