Physics Wallah - Category Marketing Manager

Job Role: Category Marketing Manager

What is this role?

This role requires a dynamic individual with a strategic mindset, excellent project management skills, and a proven track record in creating impactful marketing campaigns across diverse channels.

What You'll Do?

1- Marketing Channel Management and ROI Optimization:

- Manage marketing channels, including paid digital (Google & Meta Ads), influencer marketing, SEO, and offline marketing.

- Optimize channel performance to maintain a healthy Return on Investment (ROI).

2- Strategic Planning and GTM Strategy:

- Develop comprehensive quarterly and monthly marketing plans, aligning with organizational goals to achieve revenue and lead generation targets.

- Utilize data-driven insights to refine strategies and adapt to market dynamics.

- Conduct thorough competitor research to identify market trends and opportunities.

3- Event Management:

- Take charge of orchestrating various events, including batch launches, result celebrations, seminars, and webinars.

4- Content Marketing:

- Strategies relevant content for drip marketing campaigns, ensuring a personalized and engaging user journey.

- Plan eye-catching creatives with the design team for promotions across various platforms.

5- Stakeholder Management:

- Work closely with business, product management, sales, and customer success teams to ensure alignment on marketing objectives and messaging.

You are Someone Who Has:

-Bachelor's degree in Marketing, Engineering, or a related field. MBA is a plus.

- Prior experience of working in Startups would be a plus

- Proven experience (2-4 years) in marketing roles, preferably in the Ed-tech industry.

- Strong understanding of educational trends, curriculum needs, and the evolving landscape of technology in education.

- Exceptional project management skills with the ability to manage multiple campaigns simultaneously.

- Analytical mindset with proficiency in data analysis and reporting tools.

- Excellent communication and interpersonal skills.

- Creative thinker with a strategic approach to marketing.

- Team player with the ability to collaborate across departments.