Phonon - Lead - Marketing & Business Development - IIM/ISB/MDI/FMS

Head of Marketing & Business Development (Full-Time, Vadodara, 8-10 Years Experience).

Location: Vadodara (On-site).

Experience: 8-10 years.

Education: MBA (Marketing, Business Development, or Strategy) from a top-tier institute.

Compensation: Competitive salary + Performance-based incentives.

About Us:

Phonon is looking for a Head of Marketing & Business Development to lead pipeline creation, brand awareness, and demand generation. This role is focused on pipeline building rather than closure, with KPIs centered around lead generation, brand engagement, and market expansion.

Key Responsibilities:

Marketing & Brand Awareness (50%):

- Develop and execute marketing strategies to create brand awareness in BFSI, Aviation, Defence, and Industry.

- Oversee content marketing, PR, thought leadership, and digital campaigns.

- Optimize SEO, social media, and lead nurturing efforts.

- Organize industry events, webinars, and partnerships to drive market credibility.

- Business Development & Pipeline Generation (50%).

- Build and manage a qualified sales pipeline by working closely with the sales team.

- Identify new market opportunities, strategic partnerships, and account expansions.

- Collaborate with the Pre-Sales team to develop tailored solutions for enterprise clients.

- Track KPIs: Lead generation, marketing ROI, brand reach, and pipeline conversion rate.

Ideal Candidate Profile:

- MBA from a top-tier institute (IIM, ISB, XLRI, FMS, or equivalent).

- 8-10 years of experience in marketing, business development, and demand generation.

- Strong expertise in digital marketing, content strategy, and GTM execution.

- Proven experience in B2B pipeline building and market expansion.

Why Join Us?

- Lead Marketing & Demand Generation in a high-growth AI-driven company.

- Work with the Founder & MD to expand market reach and brand positioning.

- Opportunity to scale business development efforts in new industry segments.