Phoenix Mills - Center Director

- Formulate the zoning plan and the brand/ product category mix based on the target customer segment, market positioning of the Centre, lay-out of the Centre etc.; and seek approval for the same by the Management

- Formulate the strategy for highest quality of mall management to ensure customer delight and enhance footfalls / consumption significantly

- Develop the financial strategy, goals and targets for the center in line with the corporate philosophy and strategy

- Review and finalize the overall marketing strategy for the Centre in order to increase the trading density and maximize revenues

- Review and approve the advertising and branding strategy developed for the Centre in order to increase footfalls and enhance consumption

- Develop the budget strategy for the Centre in coordination with Operations, Marketing & F&A team after reviewing previous year's performance, growth, etc

- Ensure optimum occupancy and the right brand/ product category mix at the Centre so as to attract the target consumer group and enhance consumption

- Review the service standards for the outsourcing agencies, in line with corporate standards and the customer service expectations of the customers

- Ensure that house-keeping, parking, security, pest-control, horticulture, facade cleaning activities are carried out in as per the schedule

- Ensure safety standards are set in line with corporate standards and review/ approve the safety and security policies/ processes

- Review, finalize and approve the annual marketing calendar/advertising/PR and events activities for the mall in order to increase trading density

- Ensure that all permissions/ licenses and their renewals are obtained in a timely manner , if required by liaisoning with local municipal authorities/ government and other regulatory bodies

- Ensure that all agreements with retailers and contracts with vendors/ agencies are drafted correctly and validated by the Legal team