Philips Domestic Appliances - Analyst - Campaign Performance

Campaign Performance Analyst - Philips Domestic Appliances

Job Description :

- The Campaign Performance Analyst empowers the local market teams by providing the latest insights and reporting on activation from media, market shares to sales as well as baseline reporting leading to increased performance for the campaign and always-on of all omni-channel activities. His/her focus is on campaign performance analyses of all activities and 360 reporting and ongoing reporting of the market.

- Consequently, he/she will do this by gathering, consolidating, processing, and analyzing data. The data then needs to be translated into insights to steer business decisions. He/she is a single point of accountability 'vis- vis' of the Campaign Performance Analyst in the hub and all media outside the in-hub activities. He/she ensures effective communication and co-operation between the local Market team and the Activation Hub team.

You are responsible for :

- Focus on all omni-channel activities (TVC, Retail, PR, SEA - e-tailer search, Paid Social - Programmatic - Affiliate - Philips.com pages - CRM emails - E-trade content) supporting champions campaign for One Consumer and always-on presence for Domestic Appliances

- Inform activation strategies by providing the market team with business / channel specific performance metrics including: Revenue, customer satisfaction / NPS, visits, conversion, campaign impact, consumer insights, product insights, etc.

- Input into 360 reporting and ongoing reporting of the market. He/she provide input on performance and analysis for all media outside the in-hub activities (e.g. TVC)

- He/she will create 360 reporting and ongoing reporting of the market for all local campaign and always-on activities outside the activation team scope

- Drive increased adoption of data-driven decision-making and agile working (Build, Test, Learn), contribute to campaign optimization process and daily management activities in order to drive campaign performance via continuous improvement

To succeed in this role, you should have the following skills and experience :

- 2-6 years of strong experience in a similar environment

- Strong commercial acumen.

- Keen creative sensibility.

- Excellent Communications skills, Presentation skills

- MBA/PGDM - Marketing is preferred. However, proven creative prowess & hunger to grow fast can make up for the last of a formal MBA.

- A strong passion to scale up & grow. You need to have the ability to think beyond historically forecasted growth models & motivate yourself & your team to aim for & achieve never before growths.

- Entrepreneurial mindset, hand on approach & the ability to reach beyond the JD & do what needs to be done to get to the goal.

- Ability to handle independently & work with multiple stakeholders (internal) as well as agency partners

In return, we offer you :

A meaningful career, with new challenges in our dynamic organization, working in an encouraging multinational and multicultural environment. We are happy to provide you with this opportunity to work with new technologies. You will be surrounded by passionate and committed, colleagues who share your ambition to create outstanding customer experiences. Your work will be ambitious and full of opportunities for growth. Variety and challenge will be part of your daily routines.

Why should you join Philips Domestic Appliances? :

Philips' Domestic Appliances business is a global leader with EUR 2.3 billion in sales in 2019 in kitchen appliances, coffee, garment care and home care appliances, with successful products such as the Airfryer, Perfect Care Steam Generators, Automatic Coffee Machines with LatteGo and SpeedPro Max Aqua vacuum cleaner, and many more that are used by millions of people every day across the world.

In January 2020, Philips announced that it would be considering new ownership options for Domestic Appliances, as it is not a strategic fit for the company's future as a health technology leader, and committed to finding the right home for the business to ensure that it is set up for continued success serving customers, leveraging the Philips brand and driving growth across the markets that it serves.

In its 128-year history as a leading innovator, Philips has had to reinvent itself a number of times to remain competitive. This has involved several high-profile divestments, resulting in the company's successful track record in managing complex change of this scale. Such transformations offer unique opportunities for employees to 'make their mark' and gain expertise in a specific and dynamic environment - those who can deliver results while navigating and contributing to changes will gain unique skills and perspective that will prove valuable for the rest of their careers.

Our Purpose :

We help people Turn Houses into Homes

At Philips Domestic Appliances, we improve the lives of people at home through meaningful innovation.

Our products and services help you to lead healthier and happier lives every day. We enable people to transform their houses into homes, where they can connect and take care of each other.

We create sustainable solutions; we make conscious choices caring for people's homes and our planet.

We are a best place to work for people who share our passion and DAre to pursue our purpose, we create the team as diverse as the homes we care for.

We DAre to be more than a company of innovation; we want to become a company of inspiration