Pharmed - Manager - Digital Marketing

Designation: Digital Marketing Manager

Position: 1

Location: Bangalore (on-site)

Minimum Experience: 4 years

About:

- Experience of working on digital projects in Healthcare or Pharma Sector is mandatory

- Will report to Head of Digital Marketing and Corporate Communications.

- To work in tandem with all other relevant departments, follow the SOP and workflows for Digital Marketing Strategy and Corporate Communications in all formats.

Skills Required:

- Experience of working in Healthcare or Pharma sector is mandatory

- Proficient in planning, buying, and optimizing media for customer acquisition via social media, SEO, SEM, display advertising, affiliates, and email.

- Experience with tools like Zoho CRM, IQVIA, Google Analytics, SEMrush, etc.

- Skilled in deploying and analyzing KPIs using tools like Google Analytics, Tableau, and Power BI to measure campaign effectiveness and optimize ROI.

- Strong understanding of brand management and evolving HCP and patient needs.

- Excellent project management skills for supporting media planning and campaign execution.

- Knowledge of the evolving digital space, emerging technologies, channels, and platforms relevant to the pharmaceutical industry.

Job Responsibility:

- Assist in developing and contributing to the long-term digital marketing roadmap.

- Support digital adoption and customer-centricity efforts by leveraging strong business acumen and awareness of the external landscape.

- Understand brand management and evolving HCP and patient needs.

- Possess in-depth knowledge of the digital space and emerging technologies, channels, and platforms in the pharmaceutical industry.

- Help develop customer journeys, content models, and digital channel mix for robust omnichannel programs.

- Assist in identifying and deploying analytics frameworks and KPIs to measure digital campaign effectiveness and optimize ROI.

- Support media planning and buying for all digital platforms, utilizing analytical skills to deploy KPIs.

- Assist in performance marketing initiatives, including planning, buying, and optimizing media for customer acquisition via social media, SEO, SEM, display advertising, affiliates, and email.

- Provide data-driven insights to support better decision-making in marketing campaigns.

- Collaborate with PMT, CRM, Sales, and Training teams to develop modules that drive campaigns.

- Advocate for digital solutions aligned with brand and therapy strategic objectives.

- Monitor, track, and report on the performance of digital marketing initiatives, including competitor benchmarking.

- Assist in managing third-party digital agencies and health-tech partners, providing direction in the development and execution of the digital marketing strategy.