PharmEasy - Senior Content Manager

Senior Content Manager

Role Details/ Purpose : Managing content requirements across the board for SEO, Growth and other content related activities.

Key Responsibilities :

- End to end Emailer and SEO Content Management

- Collaborate with marketing and design teams to plan and develop Email Campaigns, Blogs, Articles etc

- Manage a team of editors and writers to create and publish engaging content

- Edit, proofread and improve writers' posts

- Liaise with content writers to ensure brand consistency

- Develop and implement effective search engine optimization (SEO) strategies alongside the SEO team.

- Develop content strategy aligned with short-term and long-term marketing targets

- Use content management systems to analyze website traffic, users engagement metrics etc

- Create calendars for Emailers/Blog promotion campaign and other monthly activities and actively analyse and track performance across the board.

- Coordinate and manage external agencies and vendors

- Coordinate with business teams and stay updated with product/service offerings

- Ensure compliance with law (e.g. Drug & Magical Remedies Act, Copyright and Data protection)