PharmEasy - Manager - Growth - Diagnostics

Pharmeasy is looking for a driven and experienced Growth Manager for the Diagnostic vertical. You will be a part of a fast-moving entrepreneurial unit working on non-linear growth ideas and will hold a central position that allows you to work on cross-functional projects with all business teams ranging product, marketing, consumer experience, pricing and operations. You will work in ambiguity, building and communicating a clear approach and ensuring that we are balancing customer needs, competitive landscape and the strategic priorities constantly.

Responsibilities:

Drive Growth in the Diagnostic category, by strategizing strong-ROI campaigns across channels, (online and offline) and coordinating with teams to execute it in a timely manner.

Manage Cross Sell initiatives across customer touchpoints and journeys

Build and manage assortment based on consumer needs and ensuring immaculate execution

Collaborate with the marketing team for the creation of a marketing calendar for the category and execution of the same

Work with consumer analytics & market research, building actionable insights for the business.

Work closely with product, UX & engineering to enable Growth initiatives & drive bottom-line conversion.

Requirements:

MBA from Tier-1 institutes.

Must be able to build the marketing tech stack required for the execution of targeted campaigns. Working knowledge of 2-3 native ad platforms, affiliate marketing, CRM channels, attribution-tech and re-targeting will be helpful.

An experience in cross-functional projects involving design & tech teams to be able to optimize better, will be useful.

Must have strong communication skills and attention to detail.

Prior startup experience is a plus.