PharmEasy - Finance Role - Marketing Vertical

- Tracking marketing spend effectiveness for the largest e-commerce platform in the country

- Partner the marketing, retention & growth teams for business deliverables

- Ensure tight budget controls on spends

- Develop mechanism to track ROI 

- Pre-post scheme analysis

- Consumer life-time value analysis

- Comparison of different marketing schemes / channels

- Drive analytics around different modes of marketing spends viz. ATL, Digital, Alliance, Retention initiatives, Wallet spends etc. and present deep dives for management review & decision making

- Track & drive discussions to optimize CAC, CPR & other marketing KPI's etc.

- Lead discussions from finance with all vendors on commercials, payment period, credit limits

- SPOC for marketing team for payments, vendor discussions etc.

- Track & highlight key inputs from marketing dashboards

- Ensuring financials & MIS reconciliation of marketing spends

- Lead discussions to optimize marketing spends & develop mechanism for tracking of spends

- Cross pollination of spend initiatives across the group