PharmEasy - Brand Manager

Pharmeasy - Brand Manager

ROLE DESCRIPTION:

- A high impact, high growth role in a fast-paced set-up with ample avenues to showcase and demonstrate talent in establishing and scaling up brands in Private Label Charter. The role is an agglomeration of Brand Management and Category Management.

- The incumbent will be responsible for brand architecture, product offering & assortment management across channels along with the PnL owner for the captive D2C channel.

Brands : LivEasy and Everherb

KEY RESPONSIBILITIES:

- Conceptualize, launch and scale the Private Label Brands across 3 different channels ; offline, captive D2C and e-commerce marketplaces.

- Drive the top-line and bottom-line targets for the allocated brands.

- Drive market research (primary/secondary) to identify the product assortment / offering across the branded generics category.

- Liaison with sourcing, procurement, regulatory, packaging, legal, offline sales, online sales team, product team to drive both the NPD and sales engine for the brands.

- Jointly work with external agencies and internal stakeholders to develop sales plans, marketing material, training material, literature, brochures, etc.

- Liaison with supply chain, internal sales team to streamline demand forecasting, inventory management across warehouses.

- Establishing feedback loop with internal and external stakeholders to oversee and assess brand health and growth.

SKILLSET REQUIRED:

- Stakeholder management

- Functional technical knowledge of marketing/sales

- Strategic thinking from first principle with strong analytical skills

- Project management to drive large scale projects at break-neck speed.

- Problem solving / solution-oriented approach to work.

- Drive for results.

EDUCATIONAL QUALIFICATION / EXPERIENCE:

- MBA from Tier I/II colleges ; Preferred but not mandatory.

- 2+ years' experience in marketing/sales linked domain.