PharmEasy - Category Growth Manager

Category Growth Manager:

We are seeking an innovative and results oriented person to join our category team and drive the category growth charter for OTC & Healthcare products business. This role is critical in driving growth for multiple categories through marketing initiatives, data driven insights and customer centric approach. The ideal candidate would have experience in category management, pricing, merchandising, understanding of traffic growth drivers in an e-commerce background.

Key Responsibilities:

- Identify avenues for growth in existing categories as well as plan for new category launches basis market trends, platform demand and competition benchmarking.

- Monitor traffic and sessions regularly and take steps to improve the performance in various stages of the funnel.

- Identify demand generation levers on and off app and execute them.

- Oversee the merchandising, content creation including the overall catalogue completeness and quality.

- Own the pricing of entire assortment for the OTC business.

- Work closely with central marketing team on different growth initiatives and own the sale events charter for OTC business.

- Work with product and analytics to develop product and data capabilities which can help drive growth and help in data driven decision making.

Requirements:

- Bachelors degree in marketing, business, or related field. MBA preferred.

- 3-4 years of experience in category growth or category management (demand generation side) in an e-commerce set up.

- Understanding of in app merchandising strategies and tools.

- Must be proficient in Excel and in data analysis.