Pfizer - Lead - Data & Omnichannel Insights - Patient & Healthcare Experience Team

Role Summary:

The Data & Omnichannel Insights Specialist will lead omnichannel analytics and measurement in support of the growing roadmap of omnichannel capabilities for Pfizer's portfolio in India.

The role holders will have a keen ability of translating data into insights, and a deep understanding of designing omnichannel analytics solutions leveraging tailored approaches including reporting, research or advanced technics such as predictive modelling, machine learning and artificial intelligence around tactic-level and omnichannel experiences.

(S)He will also advise leaders in the Patient & Healthcare Experience and Commercial Teams to design programs, content and build partnerships to effectively improve the experience if our customers. The role will also be forward-thinking and will be able to anticipate the organization's needs as customer needs change with the ever-evolving omnichannel and analytical landscapes

Role & Responsibilities:

- Active member of Patient & Healthcare Experience team in country, providing analytics thought leadership and influencing content and channel strategy design

- Develop and execute short and long-term measurement plans for proposed campaigns tactics, partnering with broader analytics team as needed

- Lead insights generation across healthcare and patient journeys for the full range of Pfizer products in India utilizing big data, AI & ML to mine consumer insight and provide personalized interventions for a range of solutions (content, platforms, applications etc.)

- Will be required to design and deploy Omnichannel KPIs, reporting and tracking to ensure effective measurement of the programs

- Expected to construct as well, monitor & track impact of digital initiatives as per KPIs/ best practices:

- Customer experience : Satisfaction, Perception change

- Program KPIs: subscribers, engagement rate

- Doctor and Patient NPS

- Setup and design A/B testing, case control studies and other deep dive analyses to address business questions related to omnichannel execution and impact

- Drive integration of omnichannel dynamics with broader analytics activities to help paint full picture of commercial execution and customer engagement/experience

- Partners with internal COEs to identify new approaches such as data science technics and new data sources to power omnichannel analytics and activation opportunities

- Develop omni-channel best-practices & trainings and actively brings them to markets in collaboration with global and regional functions to accelerate Brand Leads' capabilities to cultivate a rapid iteration of content and deployment of Omni Channel Strategy to customers.

Qualifications:

- Bachelor's degree in business or healthcare-related discipline with at least 10+ years' experience in a number of/some of the following:

- Experience in digital marketing or multi-channel/omni channel marketing is essential either on the client end or digital agency experience and background preferred

- Track record of cross-functional, multi-level project leadership and management, strong communication and collaboration skills

- A strategic thinker with excellent analytical and organizational skills, self-motivated, result-driven and strong sense of responsibility

- Ability to manage multiple project timelines with critical deadlines and interdependencies in a highly matrixed organisation

- Project, time management and organizational ability are your strengths

- Experience in user-centred design methods and techniques

- Strong understanding of Digital Marketing (eg. Social, SEM, A/B Testing, Campaign Data Trackers) and analytical platforms (eg. Adobe Analytics), with preferably at least two years of paid and social media experience

- Capable Data Analytics mindset to derive qualitative learnings from Omni Channel Campaigns

- Competency in basic HTML, Excel and Keynote/PowerPoint

- Strong communication (written and verbal), influencing, negotiating, listening and interpersonal skills to effectively develop / maintain productive internal and external relationships.

- Strong internal networking skills to solicit information and integrate industry best practices to the organization

Competencies:

- Finds creative ways to get things done effectively and collaboratively

- Continuous learner of technology, with a strong primary focus and passion for business

- Ability to influence diverse stakeholder groups and evangelise for customer centric practices which deliver against business measures.

- Deep understanding of key business drivers and the financial strategies of various portfolios/business units.

- Confidence presenting to and influencing peers and senior stakeholders with a clear and crisp communication style.

- Strong writing skills, creativity, and passion for user-centred design

- Experienced in working in an Agile team is preferred but not necessary

- Ability to navigate a very matrix organization and push projects within this environment, working collaboratively with stakeholders of diverse background and seniority.

- Ability to map best practices on the market (external), both within Pharma and other industries, while being able to translate that to Pharma; Working with digital partners to assess new technologies and suitability to our customer journey needs and strategic priorities

Organizational Relationships:

- Brand managers/leads

- Medical SMEs

- Glocal teams

- Digital and business ops

- Channel analytics lead

- Marketing leads

- Legal and Compliance

- P&HX lead (manager)