Petronas Lubricants - Trade Marketing Manager - West

Why this role is the one for you -

You have high standards and a passion for On-Ground Marketing and the delivery of outstanding results. You have high interest in executing, monitoring and analysing the actions. You want responsibility and accountability as well as the opportunity to work with an international Fortune 500 brand. You want to be known for exceptional forward thinking in a role that allows you to influence on national as well as on local level.

Design, Develop & Plan:

- Ideation, planning, budgeting of all Channel & Influencer Activation, POS/POPE, Channel & Shopper Promotions, effective communication materials

- Contribute towards the development of ideas towards 4P strategy & tactics

- Turn - Selling Stories- into Sales Tools for effective translation of marketing communication, Develop Regional Trade Marketing Calendar, Ideate regional Channel Strategies

- Channel category Sales Development

- Drive and lead in-store innovation ; Translate Brand objectives into Trade Marketing actions ; Gain strong competitive position for the brands in different channels and manage and further develop programs

- Identify Category / Channel Point of purchase drivers, barriers, purchase decision tree, purchase process, influencers etc ; Identify and develop shopper insights in priority channels/customers in the assigned categories.

Collaborate & Support :

- Internally with Marketing, Sales & other stakeholders to build and execute a robust Trade Marketing Calendar

- Supports local teams in the execution of the activities and in achieving their sales and budget objectives, while ensuring the desired product benefits and brand values/equity are properly communicated

- Align with Category teams towards sales to win with winning customers and to grow share with all customers

- Continuous analysis of customer position, working together with stakeholders to recommend in-store action aimed at strengthening brand position within categories

- Be the single point for sales & regional trade marketing teams for Category Trade Schemes, Market Prices, incentives etc by managing it along with team

- Assortment recommendation.

Execute :

- 100% execution of Trade Marketing Calendar & KPIs

- Drive and execute 4P strategy on-ground

- Implementation of all Channel, Shopper & Influencer programs On-Ground

- Manages the point of sales material (including budget, logistics, distribution, assortment- ) by finding the most efficient solutions ; Help achieve all regional channel strategies through programs

- New Product Launch, Ensure launch reconciliations as per deck and relevant data are on time and complete with all sales relevant elements

- Achieve market share, availability and visibility targets through strong market activation.

Budget:

- Owner of Regional Trade Marketing Budget

- Bring in sharp efficiencies into utilization

- Robust M&E process implementer

- ROI analysis across a broad range of activities to guide effective commercial outcomes and support trade spend optimization objectives.

Market Intelligence:

Acts as eyes & ears on-ground for market intelligence

- Collaborates with marketing intelligence resource to read and report results of activities and to provide recommendations and forecasts

- Serves as key contact for Brand Marketing

- Competitive Insights from market to be actively sought and updated regularly to sharpen and ensure trade programs are in line with market requirements

Team : Manage an internal field marketing team at the region.

Manage Vendors:

- Getting vendors in our bucket, making them understand the company's process, ensure proper customer management, and ensure that Budgets are utilized as per plan in line with provisions

Desirables:

- University degree in marketing or comparable is needed - Master and or any other further qualification in marketing / trade marketing is appreciated

- A total experience of 7 years and above with minimum 3-5 years of trade marketing management experience is needed - Relevant experience in international, modern companies is needed - Former Experience/background in Sales is highly recommended

Industry : FMCG and related industries

- Knowledge: Knowledge of marketing and trade marketing activities, tools and techniques is needed - Knowledge of category management and assortment is needed - Knowledge of trade channels European level (mass market and traditional trade) is highly recommended - Knowledge of most important IT tools is needed

- Languages: Fluency in spoken and written English - Fluency in spoken and written local language is highly recommended - Knowledge of further languages is appreciated

- Capability in building strategic, multilevel and team work relationship is needed

- Capability in dealing with complexity in a multinational environment is needed

- Energetic, organized and business-driven approach is highly recommended

- Strong influencer, engaged and with structured and strong communication skills, ability to build and win consensus among stakeholders

- An affective hands-on approach together with fearless of challenges are appreciated

- Good role-based leadership and decision making are highly appreciated

- Strong analytical skills

- Strong commercial understanding of business issues/opportunities

- Sharp business acumen - As a final point I will add that it is important to have a person who is a team player and enjoys rolling up their sleeves and wanting to learn about the nuts and bolts of the business - it is a rapidly changing environment and to show leadership in this role, it will be important to be open to learning.