Petronas Lubricants - Senior Manager - Trade Marketing/Pricing & Revenue Management - Automotive Sector

Sr. Manager Trade Marketing, Pricing and Revenue Management (Automotive)/Mumbai

Key Role and Responsibilities :

- Own and drive trade, influencer and shopper marketing strategy and initiative for best-in-class design,

- Develop PLIPL Automotive Business Trade, Influencer and Shopper marketing strategy with measurable outcome and timebound milestones, in association and alignment with all stakeholders.

- Drive the digital 'Go-to-Market' platform of PLIPL with trade, influencer, channel partner and internal sales team on various functionalities and initiatives to maximize business extraction and brand engagement.

- Manage the 'cost-to-price' value chain for maximizing revenue and bottom-line delivery of automotive business portfolio. Track completion activity and benchmark on various trade, influencer and shopper marketing initiative for better positioning and repositioning of PLIPL offerings.

- Co-ordination with internal stake holder like Sales team, Category team, Procurement, S&OP, Finance, HR, channel partners and external vendors/partners for delivering best in class customer centric approach and experience.

- Align country pricing and revenue management strategy in association and as per APAC and global guideline.

- Manage 'cost-of-sales' BTL budget for maximizing extraction from deployment under various programs and activity.

- Deployment and execution keeping PLIPL interventions and engagement ahead of industry innovation curve.

- Manage the Pricing for customer and consumer as per defined competition set benchmark

- Maximize revenue of automotive product portfolio