Performance Marketing Specialist - EdTtech Startup

Here is an opportunity for a fantastic career filled with learning and growth in a vibrant, intellectually challenging environment!

Our client is a digital learning platform designed to empower working professionals to develop competencies to accelerate their career progression.They have delivered programs for 2 million learning hours in partnership with leading business schools.

As Performance Marketing Specialist, you will be planning advertising budget, strategizing and building performance media campaigns (Google Ads, YT, Native Ads, FB, Twitter & LinkedIn)

What you will do :

- Partnering with the creative teams to advise on compelling Ad Copies (Images & content) for various mediums and channels, developing test ideas, and managing a/b testing

- Responsible for data-driven decision making, using platform metrics & website data. Owning key marketing reports around conversion rates, and campaign performance

- Building the strong relationships that will be critical to success 

- Defining and deploying strategies relevant to creating sustained Search traffic

- Performing keyword research in coordination with business objectives to optimize existing content and uncover new opportunities.

- Providing recommendations and execute/manage strategies for content development in order to meet SEO goals

Candidate Profile :

What you need to have :

- Hands-on experience running campaigns in Google Ads Editor, Facebook ads Manager, and other social media ad platforms.

- Strong analytical skills required

- Experience working with popular SEO, keyword tools, analytical tools, reporting tools, etc.

Experience : 1 to 4 years

Annual CTC : Rupees 6,00,000 to 12,00,000