Job/Soft skill training

Free meal

Professional degree assistance

Bizaccenknnect Reviews by Employees

HR Recruiter

Job Summary: We are seeking a highly analytical and results-driven Performance Marketing Specialist to manage and optimize paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram). The ideal candidate will have hands-on experience with performance-based ad platforms, a deep understanding of user acquisition funnels, and the ability to translate data into actionable growth strategies. Key Responsibilities: - Plan, execute, and optimize paid campaigns on Google Ads (Search, Display, YouTube, PMAX) and Meta Ads (Facebook/Instagram, Advantage+ Campaigns) - Monitor KPIs like CTR, CPC, CPM, CVR, ROAS, CAC, and drive continuous improvements - Develop audience strategies including remarketing, lookalike audiences, and custom intent segments - Conduct A/B testing on creatives, landing pages, and campaign structures - Optimize performance across the marketing funnel: impressions clicks installs/purchases - Prepare performance reports and dashboards using tools like Google Analytics, Data Studio, or Excel - Collaborate with content, design, and product teams for campaign alignment - Stay updated with platform changes, trends, and best practices in digital advertising Mandatory Skills: - 2+ years of experience managing Google Ads and Meta Ads campaigns - Strong command of campaign types: Search, Display, YouTube, PMAX, Advantage+ - Solid grasp of key performance metrics (CPC, CPM, CTR, ROAS, etc.) - Ability to analyze data and generate actionable insights - Experience in campaign budgeting, pacing, and bid strategy management - Familiarity with tools: Google Analytics, GA4, Google Tag Manager, Meta Events Manager - Knowledge of keyword research, negative keyword strategies, and audience segmentation - Proficiency in Excel or Google Sheets for data handling Preferred/Bonus Skills: - Experience with App install campaigns, Firebase, or MMPs (like Adjust, Appsflyer) - Understanding of ASO (App Store Optimization) principles - Certification in Google Ads and/or Meta Blueprint - Knowledge of retention marketing (email, push, SMS) - Familiarity with SQL, Looker Studio, or basic scripting for automation

Bangalore

Performance Marketing Specialist 

Job Description for Performance Marketing Specialist  in BIZACCEN KNNECT PRIVATE LIMITED in  Bangalore for (6-10) years of experience. Apply Now!