Performance Marketing Role - Wellness Firm

Performance Marketing - Wellness Firm

About Company :

Our client is a community-based marketplace for global wellness entrepreneurs (both in services and products) and consumers. They provide platform and technology to enable sustainable & holistic wellness professionals to be successful. For the consumers, they create health awareness through our enriching content and help them reach their health goals through our world-class Experts, tools, programs and products.

About the role :

- As a Performance Marketing Role, you will devise strategies and empower the company to drive usage, delight customers work towards customer acquisition and retention and grow them.

- Your goal will be to effectively position and promote the company across channels and drive ambitious goals of achieving a good scale of acquisitions at sustainable costs for them.

Roles & responsibilities :

- Creating & executing effective convertible performance marketing campaigns.

- Managing budget & campaigns across all digital platforms to drive the desired return on investment.

- Scale and manage CPM and CPI campaigns across multiple channels like Google, Facebook, and affiliates.

- Plan and manage paid social media campaigns and assist content and brand teams.

- Working closely with management to discuss conversion improvement strategies, feedback & results.

- Analyzing sales funnels, trends & understanding customer behavior.

- Research & implement marketing tools to boost our promotional efforts

- Reporting on marketing KPIs like leads, conversion rates, website traffic, ROAS, social media engagement, etc.

Requirements :

- 1-3 years of experience who has a deep understanding of all facets of content marketing.

- Experience in creating & executing successful campaigns on Facebook, Instagram & Google AdWords.

- You are a highly goal-oriented individual with good communication skills.

- Experienced in other ad platforms like Quora Ads, Reddit Ads, and others.

- Highly analytical with expertise in setting up, running, and reporting on experiments, and always sharing insights rather than just data.

- Expertise with Firebase, GTM, and Google Analytics.

- Experience in generating leads and achieving long-term sustainable growth.

- Experience in working with creative teams to give constructive feedback for performance marketing.

- A strong portfolio to demonstrate your skillset