Performance Marketing Role - Social Media

Performance Marketing - Facebook & Instagram

- Achieve company sales targets using paid marketing channels

- Obsessive focus on ROAS by optimizing CPM, CPC, CPA

- Create video content marketing campaigns to drive eCommerce sales on the website

- Setup TOF, MOF, and BOF campaigns on Facebook, Instagram

- Build cross-platform FUNNELS [FB/ Google] to implement retargeting strategies

- Test & Scale sponsored ads using videos, image carousels

- A/B test audiences - Lookalike, Interest-based, Website Visitors, Video Views

- SPLIT TEST of ads copies, landing pages, creatives, video content engagement

- ATTRIBUTION - Setup tags managers [UTM, GTM] for to track & optimize user behaviours

- Sharp focus on hyper-growth and profitable unit economics