Performance Marketing Role - Retail

Performance Marketing - Retail MNC (6+, Gurgaon)

Job Description - The professional should be able to create the strategy to run the performance marketing campaigns & sales promotion on digital world to drive traffic on website, which helps in achieving monthly sales target.

Client Details: Our client is a Retail Mnc that produces sportswear.

Description:

- Assist & create the strategy to run the performance marketing campaigns & sales promotion on digital world to drive traffic on website, which helps in achieving monthly sales target

- Devise and monitor email & messaging marketing strategy in a timely and effective manner to communicate latest product launches and campaigns to drive consumers towards the brand.com website to increase sales.

- Identify campaigns performance on google analytics and enhance it to increase the ROAS to achieve monthly .com targets

- Evaluation of daily brand.com performance creative & campaigns

- Manage website communication as per Global and local brand launch plans relevant for the Indian market

- Driving relevant website visits for planned conversion on brand.com & analyse campaign on google analytics

- Assist in analysing business needs and evolving media landscape to create plans that raise the brand across a variety of media outlets and platforms

- Ensure Global marketing guidelines are upheld during execution of concepts in local markets via relevant stakeholders.

- Work with social analytics and digital marketing agencies to deliver results-oriented strategies and programs that increase consumer and trade preference for the brand

- Establish and maintain key media relationships across traditional and new platforms on Digital

Profile:

- Strong interpersonal/communication skills

- Understanding of digital media landscape for cost efficient media plans and

- implementation across all relevant channels

- Understanding of social media landscape for efficient consumer engagement activations across

platforms

- Well-rounded marketing experience essentials across brand, digital, product and communications

- Strong passion for Digital. Working in MNC / Performance Marketing agency is preferred

- Ability to manage and/or collaborate with internal and external cross functional groups- Sports

marketing, Digital, Retail & Trade Marketing and Marketing Communication

- Solid media relationships across traditional and new platforms

Job Offer:

- Learn from the senior stakeholders

- Opportunity to fast track career growth

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Vineeta Arora on +91 124 452 5442. The Apply Button will redirect you to website. Please apply there as well.