Performance Marketing Role - IT/Media

Responsibilities:

- Drive implementation of the digital marketing strategy to drive customer acquisition, conversion, and revenue growth.

- Acquisition and Retention through focused programs across all digital channels. Expertise in decoding user behaviour and defining user journeys to better target users.

- Collaborate with Content, Creative and Brand teams to deliver an overall brand experience along the customer digital journey consistent with best-in-class digital practices and experiences.

- Launch new marketing programs at scale targeting across a number of audience segments.

- Leverage the customer's buyer's journey to architect innovative multi-channel engagement programs.

- Orchestrate campaign and content development across a network of contributors and stakeholders.

- Manage program budget with accountability for campaign ROI.

- Dive deep into data with reports and dashboards to provide visibility into marketing campaign results, measure campaign effectiveness, and drive strategic decision-making for optimized campaign strategies.

- Clear, consistent, and frequent communication with stakeholder teams to outline strategy, tactics, goals, and performance for campaigns.

Desired Skills:

- 7+ years of experience managing extensive paid digital campaigns including search, display, paid social, SEO, and influencer marketing.

- Prefer hands-on experience building AdWords campaigns and Meta campaigns and SEO.

- Demonstrated understanding of a marketing funnel and how to align campaign strategies with customer journeys.

- Experience utilizing systems and tools involving email, web, analytics, and CRM for targeting, segmentation, and reporting for demand generation and adoption campaigns.

- Create and execute compelling Web and digital content, digital media initiatives, execute electronic campaigns, ensure online brand continuity, and integrate the use of websites, emails, electronic newsletters, and multiple social media platforms into marketing strategies.

Salary up to: $50,000 A Year

Remote Working Available