Performance Marketing Role - Internet/Online

About the role:

- We're looking for a performance marketing expert who will drive strategy, execution, optimization, reporting & analytics across multiple online channels.

- Someone who's passionate about performance marketing and wants to push the boundaries of what's possible with Search, Display, Social, Native, Programmatic and Affiliate platforms!

- As a Performance Marketing Manager, you will be in charge of the overall business performance.

- Your role will be to drive conversions to an optimal cost per acquisition. A keen eye for detail and data analysis are a winning trait for this role.

Core Responsibilities:

- You will be responsible for the overall performance marketing strategy, including but not limited to campaign conceptualization, research, account structuring, creative execution, conversion funnel optimization & reporting.

- You will manage execution across channels, generate learnings by designing testing strategies to optimize audiences, bid strategies, and creatives.

- You contribute to further growth of our performance marketing team in terms of expertise and personnel, as well as foster growth of junior team members.

- Developing and managing digital prospecting and remarketing campaigns

- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

- Regularly review and optimize all advertising campaigns for positive ROAS

- Conduct regular conversion rate optimization audits and execute A/B tests, user testing/feedback to improve conversion rates across digital channels and assets

- You influence the success of our campaign offering by staying on top of recent developments in Ad tech.