Performance Marketing Role - Internet/Online

- Grow website sales to 2X in 4 months - Develop and implement marketing campaigns across integrated channels - Identify key audience growth opportunities and transform these in effective campaigns

- Track and keep a dashboard of key financials that the team need on a daily/weekly/monthly basis and ensure these are kept up to date by you

- Monitor and Maintain ROI above 3X across channels Optimize campaigns across multiple channels to deliver ROI Analyze and use customer research, hard data and metrics to assess efficacy of marketing campaigns

- Increase channels of media buying from current social & google to at least 6-7 Increase footprint across search, display, social, affiliate and retargeting networks

- Partner cross functionally with Brand, Product and Website teams Channel feedback of campaigns back to the Brand team every week Do bi weekly sessions on creatives and strategies of competitors and identify messaging Work with the team to build the creative bank for 3 months

- Reporting on daily, weekly and monthly basis Develop reports on performance of campaigns at various frequency Proposition of strategies and projections for coming months