Performance Marketing Role - FMCG

- Design & Implement digital marketing communications for Traffic, new user acquisition, return on AD spends.

- Developing road maps to ensure eCommerce portfolio is executed well across all businesses

- Tracking and monitoring performance for all digital content projects, Utilizing web analytics to improve business performance

- Managing storefront & working closely with tech teams to innovate for better conversion.

- Research and discover new trends and technologies in order to improve website performance

- Managing digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media

- Maximizing sales across the company's online product range

- Ensuring that the website delivers a great customer experience; ensuring content is engaging

- Liaising with the inventory and purchasing teams for newly available stock to advertise

- Working with brand teams to digitally propagate brand creatives in the best manner to achieve results.