Performance Marketing Role - FMCG

- Looking for someone with 3+yrs experience handled at least 1-2 cr budget on performance marketing.

- Develop & execute detailed monthly plans with right mix across digital platforms (Google, FB, Insta, YT etc.) for achieving the sales targets with optimal CAC & ensuring profit targets are met

- Own performance KPIs including P&L for sales from our own website Campaign Management

- Design & execute effective promotions strategy to push sales numbers as well as uplift visibility, mind metrics Budget & ROI management

- Plan & deploy the monthly budgets efficiently for each platform and track the spends effectively Optimize continuously to ensure high ROI and minimize CAC Analytics & Reporting

- Competition monitoring, benchmarking and gathering market intelligence

- Leverage web analytics to derive actionable insights

- Detailed analysis of sales trends, funnel, conversions & all key metrics and sharing relevant insights & recommendations

- Create acquisition strategy for revenue growth and monthly sales forecasts

- Develop & execute detailed monthly plans with right mix across digital platforms (Google, FB, Insta, YT etc.) for achieving the sales targets with optimal CAC & ensuring profit targets are met

- Own performance KPIs including P&L for sales from our own website